Learning outcomes
This assignment should provide students with knowledge of:
▪Design history and styles.
▪Ability to see her own work in a larger professional perspective.
▪Mastering developing methods for idea and concept.
▪Use of illustration and visualization in the presentation of ideas and concepts.
Software/Equipments
Optional.
Brief
You are developing a concept for an optional client.
Your mission is to create a concept where to illustrate one product placed in four different decades.
The product is optional, meaning it could be a graphic product (poster, ad, packaging design, etc.) or a website.
Procedure
- 1Idea development
- aconcept
- bgoal and issue (problem solving)
- ctarget group
- 2Create a fictional work presentation of several (a minimum of 3) concept ideas that the client can choose from.
- 3Choose one of your ideas for the production, and create one product from four different decades.
- 4Report
Solution
First off I have to say that this one did not really sit well with me. I think that it is too open-ended to give us assignments where we basically have to create the whole assignment. Why not specify a product from the get go. This would also make it easier to compare the result between students.
Anyways, after spending too much time finding out what to try to present in different eras, I chose an apple, or more specific an apple farm/producer – Farmer John’s.
My story is that I have been hired to create four posters for their hundredth anniversary. These are to be placed in different decades and show the evolution of the company.
After doing some mind mapping and sketching, I started out creating a logo:
This logo then changes and gets modernized trough the different posters.
I came up with three different concepts for the posters. The product, the human interaction, and the apple factory. I ended up going with the product since it felt most timeless and most relevant for the first posters.
1. 1915
2. 1930s
3.1970s
4. 2015
some sketches n’ stuff…
